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SkiWilla logo

SkiWilla

Concept build — product design, brand and marketing site

Product definition, brand, design system, site

Proof of concept

Booking and scheduling software for ski schools and outdoor instructors, taken far enough to judge whether the product is worth building: positioning, feature architecture (dispatch calendar, POS with Austrian and German fiscal compliance, wallet ticketing, shop widgets, accounting exports), brand, copy and a marketing site — without writing the application behind it.

Static marketing siteDesign systemProduct definition
PoCvalidate before building
staticprerendered per locale
0server runtime

Screens

Key engineering

design researchTailwind v4 @theme tokensper-locale static prerenderzero-runtime edge deliverybrand system definition

Under the hood

Architecture

Deliberately no application: a prerendered site over a design system with the brand as a swappable layer, built to answer a product question rather than to run.

Data & state

None at runtime. Content and locales are data at build time.

Runs on

Static output per locale on edge hosting, with no server runtime to operate or pay for.

Operational risk

Close to none by construction, which was the point. The risk this build existed to manage was commercial rather than operational — finding out whether the product deserved a year before spending one.

Stack

Build
Vite 7React 19TypeScript strictvite-react-ssgTurborepopnpm
Design system
Tailwind v4 CSS-first @themedesign tokensRadix primitivesLucideswappable brand
Content
react-i18nextper-locale prerenderlegal pagesCloudflare Pages

What it took

  • Research came before design. The category’s proven layout patterns were studied first, then every asset, illustration and line of copy written from scratch for this brand.
  • Deliberately static. Every locale and legal page prerendered to HTML, so the whole site runs at the edge with no runtime to operate or pay for.
  • The point was the decision, not the code. Enough product and brand definition to price the real build and judge the market — the cheapest way to find out whether a product deserves a year.